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O2 is running a series of ads discounted Louboutin shoes sale for its Load & Go cash card that run first in the centre breaks of Channel 4 youth soap Hollyoaks. Their content is designed to tie in, and follow on from, the show's plot just before it cuts to the ad break.
The ads feature two teenagers, Matt - a self-confessed Hollyoaks fan - and Sam, who work together Christian Louboutin Boots sale in a shop called 'Load & Go'. The series focuses on how Matt's love of the programme gets in the way of his relationship with Sam. Over the four weeks of the campaign, a story develops that ties in with Hollyoaks characters and events in the soap.
The ads, created by The Outfit in consultation with ad agency VCCP, stand separate to O2 's brand campaign.Christian Louboutin Pumps sale
According to Mike Parker, head of strategic sales at Channel 4, the idea for the initiative came from the broadcaster rather than the brand itself. It arose not through a change in legislation, but because Channel 4 had investigated using its ad Christian Louboutin Sandals breaks in a different way that would add something for advertisers while keeping viewers tuned in.From O2 's point of view, the deal provided the mobile operator with a 'unique and innovative campaign' that enabled it to reach its target authence, according to its marketing director, Alistair Johnson.